The Business Opportunities at Shakespeare's Cigar
Corporation continues to grow and expand. We will always try our
best to be inclusive of everyone within the industry, from the consumer
back to the leaf on the beautiful tobacco plant that grows in the
sun or the shade, providing all of us in this industry with great
businesses and new opportunities.
||Shakespeare’s Cigar Corp.
Remains True to Retailers
Curtain rises for retailers seeking online sales.
By Joseph Finora
The company is offering “online stores” to tobacconists, not only selling Shakespeare Cigar brands, but other exclusive premium hand-made brands imported from Nicaragua and Honduras as well as all-new brands from the Dominican Republic.
Retailers do not pay a fee for the Web presence provided
by Shakespeare. They do, however, stock his exclusive
brands in their stores and receive a percentage from the
sales derived from the site attributed to them. Tobacconists
carrying any of the Shakespeare brands qualify for a free
web site design with their own “dot.com” name to match
their “brick & mortar” store. All costs of running
the site and fulfilling Internet orders are borne by Shakespeare.
One of the first retailers to sign on for his own web
presence through Shakespeare’s is Treasures Within, a
retailer in Geogia. They carry the Works of Shakespeare
lines in their store and promote the web site designed
for them at no charge
Shakespeare's Cigar Corp. has discovered
that many brand names within the cigar industry are now selling
online below the MSRP (Manufacturers Suggested Retail Price). These
sites drive purchasing of those particular brands to the Internet
while simultaneously reducing sales at the local retailer. The exposure
the brands receive using the Internet is very widespread, this is
not a bad thing, but a great thing. Then there's the smaller manufacturers
of high quality premium brand cigars that refuse to sell through
these online discount stores choosing to pass on the opportunity
of the sales potential and the widespread exposure. These manufacturers
do not want to forget the small, private stores in which their products
first appeared long before online sales.
We at Shakespeare's don't approve or disapprove of
the market approach being currently used; we just think there's
a much better way to handle the current structure of the marketing
arenas, those being the brick and mortar retail and the Internet retail. Our way does not weaken the brick and mortar retail
but enhances both their offerings and sales. Local retail stores
do not need to limit their ability of offering smaller manufacturers'
lines of premium brand cigars; they just need to learn how to offer
these brands through their own online presence to an ever growing
online consumer market.
Allow us to introduce to you the "Works of Shakespeare",
a new business to business and consumer based platform designed
to bridge the gap between brick and mortar retail shops across the
globe, with the buying and awareness structure available within
the Internet. We are offering online stores to all businesses and
individuals within a multitude of various vertical cigar selling
markets. Not only do these stores sell Shakespeare Cigar brands, but they also currently offer exclusive imported premium hand-made brands of the highest quality cigars from around the world.
of exclusive brands is steadily growing as more unique offerings
are presented within the industry.
The "Works of Shakespeare" is being presented in multiple
vertical markets, as well as their affiliate partners, for both
the retail and wholesale needs of consumers and businesses alike.
The awareness surrounding the unique boutique cigar brands and their
opportunities will not only be available online, but it allows the
local retail tobacco stores the availability to purchase all of
the unique blends they might not be familiar with. Our new platform
gives all retail stores, with or without an online presence, the
additional opportunity to open their own custom turnkey "Works
of Shakespeare" presence at no cost.
From golfing and casinos to clubs, restaurants, hotels and even
individuals, any physical place that people enjoy a great cigar,
or purchase cigars, gifts or other merchandise in a virtual space
a "Works of Shakespeare" platform becomes their answer
for an increase in their business model and the exposure of all
new product offerings. This is a way for everyone to win
with commercial harmony, the consumers, the retailers, and the manufactures.
If you're interested in the "Works of Shakespeare" platform
opportunities there are 3 programs available:
We encourage you to contact
us for all detailed information regarding our very profitable
Thank you for your continued support of doing better business
through the "Directed Market Strategies" of Shakespeare’s